As part of the design process, our three dimensional art-hang ensures that no time is wasted during tight set-up schedules.
By controlling every aspect of the stand, we can ensure the client has the perfect tool to increase sales during the fair.
Continuing our collaboration with Philip Mould & Company, this year's stand is chalk and cheese compared to previous incarnations.
The use of imposing arched doorways and windows invite the fairgoer into the space, whilst the muted tones of paint, fabric and wood give a soft and welcoming environment to be immersed in.
A monumental curved battened wall creates both an interesting backdrop for paintings whilst, at the same time, provides ample back-of-house storage.
The signature sliding racks make another appearance, but this time emanate from a sleek curved wall structure.
'OUR SHAKESPEARE' EXHIBITION
To mark the 400th anniversary of William Shakespeare’s death, the British Library conceived an exhibition to engage the public and tell his story.
For its exhibitions, the British Library usually tenders separately for exhibition design, graphic design, construction, printing, lighting and AV installations.
For ‘Our Shakespeare’, 4D Projects won the combined tender for all aspects of the exhibition. This not only made it a seamless and cost-effective result for the British Library, but also an integrated experience for exhibition visitors.
CREATING A LARGE BUT INTIMATE SPACE FOR BEAUTIFUL ANCIENT OBJECTS
Giving these ancient works of art some breathing space is key to this design, allowing the viewer to take in each piece and lose themselves in the history.
On the decoration front, less is more - the arches give inviting views into the space where the lighting focuses the eye on the art.
The beautiful parquet flooring and ceiling mouldings add texture creating an intimate feel despite the impressive scale of the space.
The grand five-metre library wall gives flexibility to display objects without being crowded, and conceals storage, Bluetooth audio and remote controlled lighting.
Our challenge was to create a sense of visual simplicity whilst drawing visitors into and through the space.
The layout of the floorplan gives strong focus to important works, along with glimpses through to works beyond.
Combined with subtle changes in atmosphere through deepening colour palette and lighting created different environments for groups of works within this large stand.
TEFAF MAASTRICHT 2019
The colour theme was painstakingly chosen to enhance the display of each individual antiquity, whilst also creating a dramatic space. The bronze metallic frames help focus on these precious objects without glazing, and the luxury wrap-around textured black plinths help to ground smaller objects in this large space. Items are grouped using different methods of display so as not to create the usual ‘sea of plinths’, with smaller items secured in our built-in cabinets with electronic locks and invisible hinges.
CHARLES DICKENS THE LOST PORTRAIT
We worked closely with the experts at the gallery to design, build and install this exciting exhibition telling the story of how this lost treasure was rediscovered and its importance to the art and literary world.
The dramatic window design drew record numbers through the door of the gallery and the Victorian theme continued throughout the exhibition.
Lastly, we provided a cinema room where visitors could watch specially made films on the portrait.
TEFAF MAASTRICHT 2019
Making best use of this otherwise awkwardly proportioned stand, we created a huge amount of hanging space at the same time as maintaining sophisticated vistas through our free-standing structures to artworks beyond.
The transparent quality of the structures creates a floating effect in the pictures, with the asymmetrical back-wall being in a travertine finish as the feature display space. The combination of perfectly calculated floorplan and well considered sight-lines made a highly functional stand flexible enough to re-hang as works are sold.
SOTHEBY'S NEW YORK
The Magna Carta parchment was created in 1297 and has become the foundation stone of modern democracy.
Our brief was to transform the large New York gallery into a sanctum for this single document.
Powerful calligraphic extracts from the text were printed onto silk banners flanking the passage into an octagonal main chamber where dramatic lighting drew visitors into the room.
Following world-wide interest, the Magna Carta sold for over $20 million.
FAIR DESIGN OVERVIEW
The BADA Fair is the showcase for the UK's leading specialists in fine art, design and antiques.
Located in the heart of Chelsea, the fair has been running for more than twenty years.
4D Projects were asked to redesign the fair including exterior appearance following through inside the fair, colour schemes, stand design, restaurant and café design and brand messaging.
Celebrating 30 years of the gallery, Jonathan Cooper asked us to provide both a stand that shows off his wonderful collection of animal and flora paintings as well as a display celebrating this milestone.
The use of his familiar colour pallet grounded the space, whilst a 3m tall bespoke-made bookcase served both as a wonderful talking point as well as a display for his celebration catalogue.
Clever positioning of walls also produced two very spacious storage areas.
PHILIP MOULD & COMPANY
Sir Oswald Birley MC was the go-to artist for international statesmen, royalty, scientists, artists and society beauties.
In this exciting exhibition we were asked by Philip Mould & Company to create the first exhibition of the artist's work since the retrospective following his death in 1954.
The exhibition was initiated by the artist’s grandson, Robin Birley, who is keen for his grandfather’s work to be more widely known and for his remarkable talent to be reappraised.
Working closely with the gallery and curators we devised a hanging plan, designed the window display, description cards and information panels.
We then constructed and installed freestanding walls to add much needed extra hanging space. All this enabled us to create a dramatic exhibition which showcased this important artist's work.
PHILIP MOULD & COMPANY
4D Projects worked with the Royal Collection, the V&A, the Ashmolean and leading private collections to display over sixty-five portrait miniatures in the first exhibition dedicated to Cooper since 1974.
Highlights included three of Cooper's life portraits of Oliver Cromwell, which the Protector famously demanded be painted 'warts and all'.
The exhibition also featured a number of new discoveries, including a rare portrait of Cooper himself and a previously unknown likeness of Nell Gwyn, Charles II's mistress.
The hugely successful high-gloss white panelled walls invite viewers to visually re-think their perceptions of these pieces of fine antique furniture and works of art, drawing you into the intriguing, atmosphere beyond.
The layout of the space allows each piece to be presented and lit perfectly whist creating an effortless journey for the visitor.